In US v. Google, YouTube’s CEO defends the Google way
In US v. Google, YouTube’s CEO defends the Google way
The word of the day in US v. Google was “parking.” As in: did Google buy some of its most ascendant and dangerous competitors in the online advertising business, all the while planning on parking them off in some far-flung corner of the company so that no one could possibly upset Google’s dominance? That is a central question of the government’s entire case against Google, and it came up over and over on Monday morning.
To kick off the second week of the landmark antitrust trial over Google’s control of online advertising, the Department of Justice called Neal Mohan, the CEO of YouTube and a longtime Google advertising executive. Mohan came to Google in 2008 through Google’s acquisition of DoubleClick, which formed the basis of Google’s...
Summary
In the ongoing antitrust trial, US v. Google, the focus is on whether Google has strategically acquired competitors in the online advertising space only to suppress their potential impact on its market dominance. The trial began its second week with testimony from Neal Mohan, YouTube's CEO and a veteran of Google's advertising division. Mohan's history with Google dates back to 2008 when he joined through the acquisition of DoubleClick, which has been pivotal to Google's advertising operations. The term "parking" emerged as a key point of discussion, referring to the possibility that Google may have sidelined its competitors to maintain its dominance in the advertising market.
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