The Try Guys say their subscription strategy is working
After a rough couple years, YouTube creators The Try Guys said they’re on-track to reach profitability, with subscriptions to their three-month-old, ad-free service 2nd Try now accounting for 20% of the company’s revenue. Of course, those numbers also mean The Try Guys remain reliant on other revenue streams, including YouTube advertising. But in an interview […]
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Summary
The Try Guys, a group of YouTube creators, report that their subscription service, 2nd Try, is proving successful, contributing to 20% of their revenue just three months after launch. Despite this progress towards profitability, they still depend on other income sources, such as YouTube advertising.
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